About Us | IDEAA EN

About Us

The institute for applied ecology was founded in 2002, as a joint effort from a array of agricultural industry, ecology and economic professionals experienced in diverse ecosystems and with the aim of promoting the regeneration of ecosystems.

 Areas of Specialty

  • Regeneration of soils through an increase in its fertility and water retention capacity.
  • Recovery of economic and organic productivity of pasturelands and other forest systems.
  • Increase in resilience and productivity of olive groves and vineyards.
  • Bioclimatic rural architecture and optimal resource utilization.
  • Renewable energies.
  • Promotion and support of those producers that choose organic methods, aiming to obtain a fair price for their high quality products.


Market forces are needed to revert the process of ecosystem services reduction, derived from, at the same time, processes such as caotic rain patterns, reduction of soil´s Carbon absortion, biodiversity  and soil´s fertility loss.

The regeneration we pretend is the consequence of a combination of new and revisited actions that recover and improve ecological systems which have been degraded and are not any more capable to produce their very necessary services.

Our proposals always take economic sustainability into account.


To promote and strengthen those companies and people that choose to generate ecological, social and economic value with the regeneration of natural and / or production ecosystems. This is done through technical, productive and commercial consulting.

The members and collaborators of IDEAA have always been strongly connected to the land in Europe, particularly to areas of Mediterranean farms, pasturelands, olive groves and vineyards. We have also gained experience in Iberoamérica and a large variety of its ecosystems. Our work is specially dedicated to producing an exponential increase in the fertility of the land, and achieving an optimal use of water in semiarid areas.

These aforementioned systems, of vital importance to the world, are currently undergoing an increasing erosion process in large areas, and such conditions can always be improved.

We place special emphasis in the increase of moisture and biodiversity, and the availability of low cost water during the drought season.

We have very effective systems for the organic and economical recuperation of pasturelands undergoing degradation ultimately leading to the death of cork and oak trees.

We also work for the improvement of olive grove lands, and encourage the production and marketing of organic oil.

We help wineries and wine makers regenerate their farming ecosystems, thus improving the quality and complexity of their wines.

In all of these areas, we take climatic change into account. Our main objective is the maximization of natural productivity in unstable conditions.


Our Team

Our team -composed of associates and collaborators- combines experience and innovation, together with extensive knowledge on techniques and proven methods used in European ecosystems.

The core members are:


Ínigo Álvarez de Toledo, MSc.

Álvarez de Toledo  worked for Sedgwick (risk management & insurance broker) where ended up in charge of the new Environmental Risk Department in Spain and became a member of the CEO´s Council at London.

In 1995 left the company to study the MSc in Human Ecology at Edinburgh University, Scotland, gaining the grade with a thesis on politics, economy and sustainability in Chile. He represented the university in the creation of the European Society for Ecological Economics.

He then worked for a year in a Chilean foundation, profiting to travel extensively in the region, and building up relations with similar-aimed organizations elsewhere.

Back in Europe he worked in the Italian countryside and did consultancy work for AECI (Agencia Española de Cooperación Internacional) and International Managment Buisness school. In 2002 funds IDEAA. During a first period it aimed to influence  public and private politics and economics, presenting new strategies centred in sustainability to organisations such as Mapfre, Consorcio de Compensación de Seguros and Partido Popular.

Since then it centers its activity in agriculture and cattle growing, base of all sustainability and regeneration, specializing  in Biodynamics and Regenerative Agriculture.

Álvarez de Toledo designed a course for Boston University named “Ecology and Society”, becoming lecturer at its Spanish campus for some academic years. He has also introduced for debate the relationship between Ecology and Psychology (2004), Ecology and Religion (2006) and the crisis of the Dehesa in Spain (2008) in the Spanish National Environmental Congress. For the 2016 Congress is planned the introduction of debate on the need for Regeneration as the only solution to Global Climate Change and for a myriad of agricultural problems. He has published articles in Vida Rural, Agronegocios and Ecohabitar, and has been member of the jury for the  BID Challenge (Argentina, 2011).

Álvarez de Toledo has participated in courses on Regenerative Agriculture (with Darren Doherty) and on Biodynamic Agriculture: one year course with the Asociación de Agricultura Biodinámica de España (AABE) and another one in Biodynamic Viticulture with Adriano Zago at Fondazione Le Madri in Italy.

Member of the Spanish Geographical Association.


Mimosa Álvarez de Toledo

She has studied Law at Università degli Studi di Milano, with a specialization on Brands.  She then worked for 3 years at Elzaburu, the at the time most important Brand Law firm in Spain.

Very interested in Nutrition she worked in Milano with ABA Association (aimed at supporting young people with eating disorders) in its Communication Area and in the promotion of adequate and healthy habits in children´s schools.

Mimosa A. de Toledo has also worked for Salov S.p.A., major international oil firm in the olive oil sector, at its Communication and Marketing Dept. She is the author of a book, commissioned by Filippo Berio USA, on traditional Italian cooking with organic ingredients from the different italian regions.

Since 2005 finds the best organic olive oil in Spain for Salov, aiming to encourage best practices and fair prices.

She is a founding partner of IDEAA and member of the Spanish Geographical Association.




Some current collaborations with the olive oil sector.









www.salov. com



Christoph Bey, Phd. Research

Dr Bey obtained his PhD in Ecological Economics at Edinburgh University. He is a member of, among other societies, International Society for Ecological Economics, the Centre for Human Ecology  and a partner of Thirdwave Ltd (Sustainable Development consultants).

He has worked in and collaborates with various research centres and universities in U.K. , Germay and France. Currently he is  Professor of Strategy and CSR at BeM Bordeaux Management School (acreditada AACSB, EQUIS y AMBA).

Among his impressive list of co-publications in scientific journals and books, and of conferences (in the research areas of corporate social responsibility, sustainability reporting, industrial ecology, published in English, French, and German) we can mention “Entrepeneurial motivations for organic wine growing”, “Human systems in terms of natural systems?”,”The metaphor of the steady-state economics as the bedrock of Ecological Economics”, “Public ownership and accountability -the case of Ben & Jerry´s”.

He is a Referee for the following academic journals:

Business Strategy and the Environment,

Sustainable Development,

Journal of Industrial Ecology,

Greener Management International,

Journal of Environment and Sustainable Development,

Journal of Cleaner Production.



David Mansell-Moullin, MSc. Iberoamérica, Communications

David is an international specialist in environment, sustainability and communication issues. He has over twelve years of professional experience, primarily working in Europe and Latin America. He is Director of the communication company Llama Media, which is dedicated to informing and inspriring on sustainability issues.

Between 2009 and 2012, he worked as a Senior Consultant in Peru for the Smithsonian Institution and for the Brazilian socio-enironmental firm JGP. Between 2000 and 2008 he was environmental manager for a variety of companies on projects in over 20 different countries.

He has participated in the United Nations climate change and biodiversity negotiations, developed guidelines for “best practices” to minimize ecological impacts and carried out environmental audits in Latin America, the Middle East, Africa and Europe.

He holds an MBA in sustainable business from Exeter University, a master’s in Documentary Photography from the London College of Communication (UK), a master’s in Agroforestry from Cranfield University (UK) and a master’s in Geography from the University of Saint Andrews (UK).

He is a member of the Royal Geographical Society (RGS) and the Institute of Eniviromental Management Assessment (IEMA).



 Adriano Zago Ing. Agr. Technical coordination

He has a diploma at the Scuola Enologica di Conegliano and a degree  in Agricultural Technics and Science (2000) at the  Facoltà di Agraria dell’Università di Padova with an experimental thesis on vine physiology.

He specialized in enology and viticultura in Montpellier at the ENSAM ( Scuola Nazionale Superiore di Agronomia)  and the INRA, (Istituto Nazionale di Ricerca in Agricoltura), while collaborating regulary with the Istituto Sperimentale di Viticoltura (currently CRA) .

His first job as an inside agronomist was at Ca’ Bolani, 550 ha of vineyards  (Gruppo Zonin).

The following years Adriano Zago has attended many courses in Biodinamyc Agriculture
in Italy, India, New Zeland, Australia e France.

As the agronomist at Castello di Rampolla, in Panzano (Chianti), he learned the management and general vision of a biodynamic farm of a certain size (30 ha of vineyard and 30 ha of other crops).

Parallel to the cited experience he has developed consultancies on Biodynimc Agriculture, especially in viticulture and enology.

Adriano has translated and edited the Italian version of the “Manuale Pratico di Agricoltura Biodinamica” (Practical manual on Biodynamic Agricolture) by Pierre Masson, the only manual on Biodynamic Agriculture.  He has also translated and edited the Italian version of  the “Calendario dei Lavori Agricoli” (Calendar of agricolture’´s works) of Pierre Masson, edition 2012 e 2013.


He is teacher and trainer in Biodynamic farming in various organizations and educational institutions such as:  Veneto Region, Cooperatva la Primavera, Fondazione Le Madri, Agribio Piemonte and Serbian Biodynimc Association.

Collaborations for research in progress: Padova’s university, Foundation E. Mach-Istituto San Michele all’Adige-CRA in Conegliano, Geisenheim’ University.


Sample of past and present collaborations with the wine sector.